PROPOSAL for declared_ call for action (by peter noever | andrea lenardin)
SELECTED by the JURY and presented at the declared_talk 2 in February 2019
declared_ examines the ordinary and extraordinary qualities of everyday objects that have made the transition from ubiquitous products to iconic examples of good design, coming to literally define particular places and familiar social practices and thus to maintain a hold on the cultural imagination.
The project proposes to take such iconic products as triggers for a design challenge, mindful of the drift and transculturation that characterize the increasingly global nature of society at large. How to reinvent the things that belong to specific locales and customs to energize our memories and create future memories?